How Movies Control Your Brain
VIDEO
https://www.youtube.com/watch?v=KyQYYLsXhqc
Check out our friends at FW:Thinking, "Can Computers Predict Oscar Winners?" http://youtu.be/NNBq67UpkMk
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Neuroscience is being used in Hollywood to measure and predict audience reactions. Could your brain direct an Oscar winner?
BrainCraft is written and hosted by Vanessa Hill ( https://twitter.com/nessyhill ) for PBS Digital Studios. Talking psychology, neuroscience & why we act the way we do.
Sound design: Joel Werner ( http://joelwerner.com )
Fact Checking: Rachelle Oldmixon ( https://twitter.com/rachelleishere )
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Last week on BrainCraft: Do Opposites Really Attract? http://youtu.be/6FiCUtEnsJQ?list=PLQw...
References:
Hasson, U., Nir, Y., Levy, I., Fuhrmann, G., & Malach, R. (2004). Intersubject synchronization of cortical activity during natural vision. science, 303(5664), 1634-1640. http://www.math.tau.ac.il/~hezy/Visio...
Hasson, U., Landesman, O., Knappmeyer, B., Vallines, I., Rubin, N., & Heeger, D. J. (2008). Neurocinematics: The neuroscience of film. Projections, 2(1), 1-26. http://www.cns.nyu.edu/labs/heegerlab...
The work coming out of this lab looks really cool: http://piatikka.wix.com/neurocine#!ne...
This is an interesting article: http://www.fastcompany.com/1731055/ri...
Music by Podington Bear:
"Peas Corps" ( http://freemusicarchive.org/music/Pod... )
"By Grace" ( http://freemusicarchive.org/music/pod... )
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