Samstag, 17. Mai 2014

Street Artists Just Pulled Off The Largest Advertising Takeover In World History

http://truththeory.com/2014/05/15/street-artists-just-pulled-off-the-largest-advertising-takeover-in-world-history/
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The crews targeted particularly obnoxious or sexist ads like this H & M ad featuring a stick-thin bikini-clad model that’s currently on show to children around the country.

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Swapping the ads is easier than you’d imagine. All you need are some of the magic cabinet keys and a trusty hi-viz vest to remain hidden in plain sight. Here an install crew are slotting in a poster just outside Millbank and the Tory Party HQ.
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40 street artists produced the art that replaced the ads and the Brandalism crew lovingly hand printed each one of the 365 “six sheet” posters.
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No where was safe from the adbusting and even Harrods got a dose along with ads in Brighton, Bristol, Birmingham, Edinburgh, Glasgow, Leeds, Manchester, Liverpool and Oxford.
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Street artists like Princess Hijab, Hutch and Banksy’s mate Paul Insect all designed pieces, some beautiful others a bit more…interesting.
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The Brandalism website has a guide to opening up the spaces and the video below shows how it was done. So why not get creative by having a go yourself and making your city even more of a beautiful place to live.
www.brandalism.org.uk

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