WTF? A cooling tower making clouds at 6.30 am?

6.30 am October 3rd
I videotaped a factory's emissions that looked like steam that went straight up and formed a row of clouds. The tower kept feeding the sky forming clouds while it moved horizontally across the sky.
The colour of the pollution/steam and the clouds it formed were identical, giving me no reason to doubt what they were doing.
What do you think?